Acai is an interesting fruit and highly popular as a low-cost beverage whereEVER it grows, but it has never been marketed or sold in Brazil or in the Amazon for any health benefits whatsoever. (And do not forget, in one Amazon city alone, over 400,000 pounds of acai fruit is sold daily!) It makes one wonder... could an enterprising American launch an "exotic" cranberry juice drink to Amazonians who'd never heard of or seen a cranberry and get them to pay $80 a quart for it? God knows... at least cranberries have some medicinal uses for urinary health!
Ironically, Brazil's "poor man's juice" seems to have temporarily filled the bill as the new high-dollar "rich man's" health drink in the U.S. Brazilian heads are shaking at this recent American acai craze
Much of the new acai fruit demand has resulted from several new product launches in the U.S. It seems the U.S. is in an "acai craze" today as a result of a some high dollar marketing programs touting it as the new, mysterious, power fruit of the Amazon...